As any good copywriter will know, your headline is your shop window to the rest of your writing and the first impression that you will make on any prospective reader. If you want to entice your audience, a compelling headline is critical but then, of course, you have to make sure that your following content is of high enough quality to convert your browser into a reader.
Keep any headline short, clear and direct. If you can do it in 5 words, so much the better! Make any headline relevant to the content that follows and convey your message with confidence. Add persuasive adjectives or powerful words such as ‘fast’, ‘easy’, ‘new’ or even ‘free’. [Read more…]