In times of hardship and recession home cooking and baking always seems to take a leap in popularity. This can be witnessed by the rise in favour of television programmes such as The Great British Bake Off and Masterchef that seem to fuel the passion for traditional recipes.
Cookery shows have led to an upturn in the sale of baking products, with a huge increase in the number of domestic male bakers who have been spurred on by cooks such as Jamie Oliver and Paul Hollywood. Whilst the economic downturn started the baking revival, people have realised that they actually enjoy the process of baking and that it brings back fond memories of their childhood. [Read more…]